Developed cohesive and creative graphics tailored for Macy's digital live shopping landscape within retail.
Focus: Visual Graphics, Social Media post, Product Curation
Macy's Live studio, filming contant to promote new fragrances with hosts Sofiyat Ibrahim
Visual graphics showcase product and episode imagery
Host Mikey Robins (left) and model (right) are showing trendy spring/summer styles
Macy's host with celebrity guests for various episodes
Various curtain-style thumbnail imagery for different episodes
Episode recap motion graphics
ROLE/CREDITS
Client : Macy's Marketplace
Services: Brand Idenitiy, Art Direction, Graphic Design/Motion, & Copy Strategy
The KDM Team owns and executes the full creative direction and content strategy
Kori Dyer Mastroieni Carolyn Bothwell
Creative Director Copy Director
Creative Director Copy Director
Anai Ortiz Lauren Alice McCurry Junior Creative Assistant /Graphic Designer Copy Writer
Rashelle Mansfield
Project Manager
Project Manager
